This was ESPN Mobile’s Lead Headline for 35 min Last Night

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Yes, you read that correctly.

Courtesy of the always awesome Deadspin, ESPN ran that headline on ESPN Mobile from 2:30 to 3:05 EST this morning. Shortly afterwards, the apology came:   

“Last night, ESPN.com’s mobile web site posted an offensive headline referencing Jeremy Lin at 2:30 am ET. The headline was removed at 3:05 am ET. We are conducting a complete review of our cross-platform editorial procedures and are determining appropriate disciplinary action to ensure this does not happen again. We regret and apologize for this mistake.”

I’m struggling to make sense of how this happened. “Chink in the Armor” is used often in sports writing, but I can’t possibly see how this slipped by the folks at ESPN.

In that case, it was intentional.

How many ESPN web employees lose their jobs today?

More importantly, will there be anyone from the World Wide Bully that takes some REAL responsibility for this?

UPDATE: Sadly, this isn’t the first time ESPN has run a headline that used that phrase in reference to Asians and basketball (hat tip to Deadspin again).

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2 Responses to “This was ESPN Mobile’s Lead Headline for 35 min Last Night”

  1. Mojah Fukweh Says:

    Nobody seemed to care about the Chinese National Team but when it’s about Lin they care.

  2. Yudha Says:

    Bolts look good but these rankings are gagbare no way the Giants are the 14th best team in the NFL LT2 is ridiculous though not even in the same class as any other RB

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